Insights & Case Studies- Bm Outdoor Canada

Droga5, part of Accenture Song, launches the new global campaign for Amazon Books and Kindle, ‘Bring a Book to Life,’ spanning the UK.

Heinz joins the cultural moment of China’s 15th National Games across Guangdong, Hong Kong, and Macao with a playful OOH campaign by Heaven & Hell.

Hailey Bieber’s Rhode lands in Sephora UK — available online and across all stores. A new chapter for minimalist skincare and beauty-led branding.

Noli brings viral TikTok humor to the streets of London with handpainted OOH murals on Mare Street, Hackney — a cultural bridge between skincare.

Known timed an OUTFRONT Media billboard with November’s supermoon so Steph Curry appears to ‘shoot’ the moon—bringing his ‘Shot Ready’ philosophy.

Leo Toronto and Pizza Hut Canada riff on the interstellar comet 3I/ATLAS with playful rooftop-style posters—‘Eat pizza, not people’.

PlayStation transformed Madrid’s Sol Cercanías station into a full-scale starship set for its “This Happens on PS5” campaign—an immersive OOH.

The holidays have officially arrived in Times Square: LEGO takes over with a cheerful, high-impact DOOH showcase that turns the crossroads.

A bold Adobe ‘Made to Create’ wallscape takes over a key corner near the United Artists building in Downtown LA, celebrating creators.

Netflix promotes ‘Squid Game: The Challenge’ with bold NYC OOH—provocative copy, striking visuals, and citywide placements that turn curiosity.

An XXL cheddar dip tub pops up at Oslo S—perfectly placed beside a Burger King—to tempt hungry commuters with a playful, high-impact OOH moment.

McDonald’s Australia turns everyday habits into OOH gold — placing giant sauce lids on walls and buildings to promote new sauce flavors as permanent items.

Game-day energy meets candy innovation in Toronto: Strawberry–Watermelon ‘Glow Ups’ shine near Rogers Centre along Blue Jays Way—an eye-catching OOH.

A spellbinding @universalpictures takeover for #WickedForGood lights up Times Square with a towering digital spectacular and three printed displays.

Guillermo del Toro’s Frankenstein comes alive through physical marketing: Tiffany & Co. window displays in NYC, Halloween IMAX events in Hollywood.