Bring a Book to Life is the new global campaign for Amazon Books & Kindle by Droga5, part of Accenture Song. Launched across the UK, Germany, and the US, it celebrates the idea that books need readers to co-create the worlds within them.
How does OOH bring genres to life?
The creative platform transforms moments of romance, horror, and sci-fi into vivid visuals crafted by genre-specific illustrators, incorporating motion and sound to appear on city screens, bus stops, and transit routes.
Radio gives voice to waiting characters
The radio series—voiced by acclaimed actor Jonathan Hyde—imagines characters waiting for readers to return: a vengeful samurai, a seductive vampire prince, and a mouldy submarine crew all frozen in time until someone opens the book again.
The hero film: worlds that reawaken as you read
Directed by Steve Rogers, the film dramatizes the moment a reader opens a book: frozen worlds suddenly animate and continue their story, from samurai duels to post-apocalyptic chases—each world reigniting as the pages turn.
Why does this campaign matter for OOH and reading?
Like great OOH, it drives frequency, visibility, and emotional resonance. It reminds audiences that reading is co-creation—a personal, immersive act that invites imagination in a world dominated by scrolling and streaming.
FAQs about this campaign
What is ‘Bring a Book to Life’?
A global campaign by Droga5 (part of Accenture Song) for Amazon Books & Kindle, celebrating how books come alive through the reader’s imagination.
Where does the campaign run?
Across the United Kingdom, Germany, and the United States.
Which media formats are included?
OOH activations with genre-specific artwork, motion and sound, radio spots featuring waiting characters, and a hero film directed by Steve Rogers.
Who are the key creative collaborators?
Droga5, part of Accenture Song; actor Jonathan Hyde for radio; and director Steve Rogers for the hero film.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
