Hey, UK 🩶 — the world of Rhode has officially landed at @sephorauk. The skincare brand by Hailey Bieber is now available online and across all UK stores, marking its first full-scale expansion into the European beauty market.
Rhode arrives in the UK beauty scene
Following its success in North America, Rhode enters the UK through Sephora’s retail network — blending minimalist design, high-quality skincare, and influencer-led storytelling into a seamless brand moment.
A campaign built on simplicity and community
Rhode’s identity is defined by its clean lines, muted tones, and inclusive aesthetic. The launch continues that vision with OOH placements, digital campaigns, and Sephora window takeovers echoing Hailey Bieber’s understated approach to luxury.
More than a skincare line — a cultural brand
What began as a personal project now extends to global beauty hubs. Rhode’s presence in Sephora UK strengthens its status as a modern beauty brand that balances product efficacy with authenticity and creative expression.
Available online and across all Sephora UK stores
Fans can now explore Rhode’s full collection at Sephora.co.uk and in every UK Sephora location — a moment that reaffirms how beauty, simplicity, and connection can thrive across both digital and physical spaces.
From Los Angeles to London, Rhode continues to redefine the modern skincare movement. As Hailey Bieber puts it — “See you online and across all UK stores.”
FAQs about this campaign
What is Rhode’s latest launch about?
Rhode, Hailey Bieber’s skincare brand, has officially launched in Sephora UK — available both online and in all physical stores across the country.
Where can customers find Rhode in the UK?
You can shop Rhode online at Sephora.co.uk and in all Sephora UK retail locations nationwide.
How does the campaign reflect Rhode’s identity?
The visuals echo Rhode’s clean and minimalist aesthetic, blending OOH, social media, and in-store presence for consistent storytelling.
Why is this expansion significant?
It marks Rhode’s first full-scale European retail presence — expanding its reach and reinforcing the brand’s community-driven image.
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